Marketing Lead:
Region

Key Responsibilities: 

​

Regional Marketing Strategy 

​

• Develop and execute a comprehensive regional marketing strategy that aligns with OSP’s overall goals and objectives. 

• Identify target audiences, market trends, and competitive landscape within [Region]. 

• Leverage market insights to tailor OSP’s messaging, branding, and promotional activities for maximum impact. 

 

Campaign Planning and Execution 

​

• Conceptualize, plan, and execute result-oriented marketing campaigns to drive awareness, engagement, and enrolment. 

• Coordinate across various marketing channels, including digital, social media, print, events, and partnerships. 

• Collaborate with the creative team to develop compelling marketing materials, content, and visuals. 

 

Stakeholder Engagement 

​

• Build and nurture relationships with educational institutions, agencies, partners, and relevant organisations within [Region]. 

• Represent OSP at regional events, fairs, and conferences to enhance visibility and networking opportunities. 

• Foster strong connections with key stakeholders, influencers, and decision-makers to promote OSP’s offerings. 

 

Digital Presence and Online Marketing: 

​

• Oversee the digital marketing efforts for [Region], including website optimization, SEO, SEM, and social media. 

• Manage online advertising campaigns to enhance OSP’s online visibility and drive traffic to relevant platforms. 

• Analyse digital performance metrics and leverage insights to optimise online marketing strategies. 

 

Lead Generation and Conversion 

​

• Develop and implement lead generation strategies to attract prospective students and parents within [Region]. 

• Create and manage effective lead nurturing processes to guide leads through the enrollment journey. 

• Collaborate with admissions teams to ensure seamless lead-to-enrollment conversion processes. 

 

Data Analysis and Reporting 

​

• Monitor, analyse, and report on the effectiveness of marketing initiatives and campaigns in [Region]. 

• Utilise data-driven insights to refine strategies, make informed decisions, and demonstrate return on investment. 

 

Budget Management 

​

• Manage the marketing budget for [Region], allocating resources effectively to maximise campaign impact. 

• Ensure financial accountability and prudent spending in line with OSP’s budgetary guidelines. 

 

Qualifications and Requirements:

 

• Bachelor’s degree in Marketing, Business, Communication, or a related field. Master’s degree preferred. 

• Proven experience in marketing leadership roles, preferably within the education sector or related industries. 

• Strong understanding of marketing principles, techniques, and best practices. 

• Excellent strategic thinking, planning, and execution abilities. 

• Proficiency in digital marketing platforms, analytics tools, and CRM systems. 

• Demonstrated experience in stakeholder engagement, partnership building, and networking. 

• Exceptional communication, negotiation, and interpersonal skills. 

• Analytical mindset with the ability to interpret data and make data-driven decisions. 

• Creative thinking and problem-solving skills. 

• Willingness to travel within [Region] and occasionally internationally. 

• Fluency in English. Additional languages relevant to [Region] is a plus. 

 

Benefits: 

​

• Competitive compensation package. 

• Opportunity to lead and make a significant impact on OSP’s regional growth. 

• Collaborative and dynamic work environment. 

• Professional development and growth opportunities within a renowned educational institution. 

• If you are a strategic and results-oriented marketing professional with a passion for promoting educational excellence, we invite you to apply for the Marketing Lead position at OSP. Your leadership and innovative marketing strategies will play a vital role in expanding OSP’s reach and impact across [Region] and contributing to the success of our programs. 

• To apply, please submit your CV and a cover letter outlining your relevant experience and explaining your motivation for joining OSP as the Marketing Lead for [Region]. 

​

5 regions 

​

• India 

• China 

• Middle East 

• UK 

• Pakistan