Digital Marketing Specialist

Key Responsibilities: 

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Digital Content Creation 

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• Collaborate with the Marketing Lead and team member to develop compelling and relevant digital content for OSP’s online channels, including website, social media, email campaigns, and more. 

• Produce engaging written, visual, and multimedia content that aligns with OSP’s brand voice and resonates with target audiences. 

 

Social Media Management 

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• Assist in managing OSP’s social media platforms, including content scheduling, posting, and community engagement. 

• Monitor social media trends, conversations, and feedback to ensure timely responses and optimise engagement. 

 

Website Support 

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• Assist in maintaining and updating the OSP website, ensuring content accuracy and user-friendliness. 

• Collaborate with the team to optimise website content for search engines (SEO) and user experience. 

 

Digital Advertising and Promotion 

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• Support the planning and execution of digital advertising campaigns, including social media ads, PPC, and display ads. 

• Monitor campaign performance and contribute to optimization strategies for better results. 

Analytics and Reporting 

• Utilise web analytics tools to track and measure the performance of digital initiatives. 

• Assist in generating regular reports on key metrics, analysing data to provide insights and recommendations. 

 

Collaboration and Communication 

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• Work closely with the Marketing Lead and team members to ensure alignment of digital strategies with overall marketing objectives. 

• Collaborate with cross-functional teams to ensure consistent messaging and branding across all digital channels. 

 

Continuous Learning 

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• Stay updated with the latest digital marketing trends, tools, and best practices to enhance OSP’s digital efforts. 

• Participate in professional development opportunities to expand skill set and contribute to team growth. 

 

Qualifications and Requirements:

 

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or related field. 

• Proven experience in digital marketing, including social media management, content creation, and digital advertising. 

• Familiarity with digital marketing tools, analytics platforms, and content management systems. 

• Basic understanding of SEO principles and strategies. 

• Strong written and verbal communication skills with a creative flair. 

• Analytical mindset with the ability to interpret data and generate actionable insights. 

• Ability to work collaboratively in a team environment and adapt to changing priorities. 

• Proficiency in graphic design and video editing tools is a plus. 

 

Benefits: 

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• Competitive compensation package. 

• Opportunity to contribute to OSP’s digital marketing strategies and online presence. 

• Exposure to a dynamic and fast-paced educational environment. 

• Growth opportunities and professional development.